Designing a Sales Compensation Plan That Delivers Results

Case Study

Designing a Sales Compensation

Plan That Delivers Results

Date: 12 June, 2025 | 6:00 PM – 7:00 PM IST

Unlock the Formula for High-Impact Sales Incentives
Discover the art and science behind designing sales compensation plans that truly deliver. In this interactive case study session, we’ll explore how organizations can overcome real-world challenges to build a high-performing, goal-aligned sales incentive program. From aligning rewards with business priorities to navigating evolving sales roles, you’ll gain practical takeaways to improve your own approach.

Whether you're refining an existing plan or building one from the ground up, this session will equip you with the tools and insights you need to drive sustainable performance and engagement across your sales teams.

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Why Attend This Session

See a Real-World Plan in Action
Walk through a detailed case study that highlights the end-to-end design process, from diagnosis to delivery and results.

Balance Motivation & Cost
Learn how to craft plans that inspire performance without compromising financial goals or fairness across the team.

Tackle Modern Sales Challenges
Explore strategies for adapting your incentives to hybrid work models, evolving roles and shifting market dynamics.

Bridge Sales & Strategy
Discover how a well-structured compensation plan can reinforce broader organizational objectives and sales priorities.

Takeaway Actionable Insights
Get frameworks, metrics and proven tactics you can apply immediately in your own compensation planning.

Thank you for registering for the event, you will receive your unique joining link in your mailbox shortly. Meanwhile, feel free to explore our earlier event recordings on the Events page or case studies in the Resources section.

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Who Should Attend This Session?

HR Professionals involved in compensation and rewards
Compensation & Benefits Specialists
Sales Operations Managers
Business Leaders responsible for performance management
Anyone designing or evaluating sales incentive structures

Meet the Presenter

Sumeet Shah

Head of Growth at Aurochs Solutions

Sumeet is a seasoned Sales Compensation Design and Implementation professional with over 15 years of experience. Currently part of the leadership team at Aurochs Solutions, he has played a pivotal role in driving sales compensation strategies for global enterprises.

His expertise spans designing and implementing incentive programs, leading global operations for Fortune 10 companies, and advising on plan re-designs. With a strong background across implementation, quota setting, and operations, Sumeet brings a holistic perspective to modern sales compensation challenges.

An academic gold medalist and active mentor to top B-schools students, Sumeet is passionate about sharing knowledge and driving industry best practices.

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